Truth vs Public Relations

In public relations values and facts are important. Together they integrate truth that will project a positive corporate image and reputation about your organisation.



At the end you have to choose wich road to take



 

Truth demands the combination of all relevant facts that will help clients understand better and unlock their confuse mind.If clients are left with facts that do not make any sense well it means that they will end up making their own assumptions that may cause a negative impression and reputation about the organisation thus it will mean the Public Relation Practioner of that organisation is incomplte and does not know how to provide  authentic facts.



Truth will set you free: http://nicelycaptured.blogspot.com/2012_05_01_archive.html

 In most crisis/ complicated situation where there are lot of negative media reports about the organisation that is where the Public Relations Practioners ought to remember that truth without ethics open the door to lies, negative corporate image/reputation, negative projection of an organisation by external and internal stakeholders.Beyond the facts there are values that need not to be  missed, that is why it is so important for experienced public relations professionals not only to deepen their training on the effective use of tools and methods, but also to take the time to reflect on their values and to form a strong ethical conscience that will result to  positive corporate image.


RELEASE YOUR VOICE .

L Buthelezi

IS WOOLWORTH RACIST ?

Warning what I have posted my sound harsh and offensive to others  thus  I wish to voice my apologies in advance but am Releasing My Voice.

Let me just cut it straight to the point, I don't see any valid reason for those who called on a boycott against  Woollies.I clearly don't understand why some of White people want to boycott Woolworth.The fact is that majority of  General workers within the Retail industry are Blacks, Indians and Coloured, you can go to any major retail supermarkets you will find few White people in South Africa the question we should ask ourselves is why Retail Companies do not hire lot of Whites people as general workers but they prefer Africans.Those who are complaining they making it a big issue whereas it shoul'nt be.




The Woolworth's logo which was designed by the media.


  According to my opinion I totally think it's a disgrace and an offence to the African race that when retailers want to hire general people they will prefer Africans and ignore white people. I assume that  probably  they might be avoiding something that will cost their companies a lot when they hire white people.But other than that clearly there is still  a confusion pertaining EE (Employment Equity) and AA( Affirmative Action) Acts which ought to be adhered by various organisation when hiring.Therefore it brings a  huge challenge to the Department of Labour to provide a clear meaning of how these acts should be applied and where and when they must  be utilised. The Department of Labour should reinforce on doing the following:

1 They need to re check the definition of EE and AA,where they see mistakes they  must be rectified.
2 The also need to straighten their Education Campaign pertaining the two mentioned  Acts to give more clarity.


By so doing it will help to eliminate unnecessary confusion and social media agruments that may occur in the future.

RELEASE YOUR VOICE.

L Buthelezi

Are the political and government leaders fully equipped with skills to address the public and respond to the medias questions?

When you are a government leader who is always in the public eye you are expected to address the media and  the people you are serving with respect.

 



President of the Republic if South Africa Mr Jacob Zuma during his speech at the Parliament.



DA's Parliamentary Leader Madam Lindiwe Mazibuko

I was listening President of South Africa Mr Jacob Zuma responding to the questions of the members of the parliament. What got me astonished was when Mr J.Zuma called the DA Parliamentary leader a “Girl” instead of honourable member of the parliament. I assume the question that Madam Lindiwe Mazibuko posed to the president of the country provoked him, but that does not mean the president should forget to follow the parliamentary policy when responding to the members.

The embarrassing habit that most of the politicians like Mr Julius Malema tend to do when talking to the media is to respond in a disrespectfully  aggressive manner, forgetting that what ever they say will be published and broadcasted to the citizens of the country.

From the communication perspective public and government leaders ought to be careful with what they say to the media because at the end the that message will be out to the public trough media then the message creates a certain perception about that particular leader. On the other hand prominent political leader are also perceived/taken as role models by the public particularly the youth therefore it brings a challenge to such leaders to be very cautious when they deliver speeches and respond to the media's questions . In addition it's also  an inevitable challenge for communication practitioners of our leaders to give  offer an advance media training to them.

 RELEASE YOUR VOICE

L.Buthelezi