Now the whole world knows that South African Police Service killed approximately 40 miners during Lonmin illegal strike, so what does that precisely mean for S.A’s image.
From my observation the image of SA is in a deep crisis full of mud that needs to be ripped away. The investors are now becoming afraid to continue investing money to the mining industry of South Africa which has precious resources because of the image portrayed by the media, Lonmin Massacre made international media project SA as a country which has turned violent that SA has now became violent of which is not true. Thus the question that arises how does South African government ensures that South Africa restores back its reputable image of being the democratic peaceful country in Africa?
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| South Africa's flag with drops of blood falling down |
Lonmin and SA governments co-operation
The South African government together with the Lonmin I reckon that they must do a campaign that will entail crisis advertising which will aid Lonmin to re-establish goodwill and re-brands itself. The campaign should also restores hope to the international investors. At the end the campaign should ensure the foreign investors that SA is still the safest country with precious mineral resources to invest in.
On the other hand the Lonmin must do a corporate advertising focuses on the reputation of the company. Furthermore they should also inform their clients on how are they going to manage the similar situation next time if it occurs. Like it or not the government cannot just sit down while the image of the country.Lonmine should also analyse the outcome and Media coverage both positive / negative. Lastly the also need to revise their crisis communication plan to reflect what they have learned.
In addition the mine should now make sure that it enhances its Employee communication/internal communication. The importance of employee communication is :
In addition the mine should now make sure that it enhances its Employee communication/internal communication. The importance of employee communication is :
· Employee want information about the company they crave communication from their management they want to know what plans the company has for the workers.
· Employee Communication is the key to addressing new business challenges because employees are more confident that they can help move the business forward.
· Employee communication can be vital to maintaining customer experience and employees convey the brand image of the company thus if employees are not pleased with their working conditions the image of the company loses its value.
our image as South Africa is not good to the outside world ,for example if i was from another country i would be asking myself what kind of government system do these people have.all i can say is i am ashamed!
ReplyDeleteThat is why am saying our govrenment must do a campaign to bring back hope to the investors
DeleteAfter so many events like the 2010 World Cup our country had a good image, now because of just one incident where many people lost their lives the image of our contry has been ruined.
ReplyDeleteSouth Afica looses its national or international respect due to small things and mismangement of crises becuase other counties also have problems and because they mange them well you won't see it as it is seen in South Africa.
ReplyDeleteI think that far more bad things have happend to other countries and are still happening, so we should'nt judge our country based on the whole worlds opinion. Instead we should look for ways to return back our investors.
ReplyDeleteThe Lonmin massacre is certainly painting SA negatively!
ReplyDeleteI think that South Africa image is very bad in the mean time before SA residence and the internationally and I also think that a campaign will help to re-establish goodwill and its image before the public.
ReplyDeleteI agree, a crisis campaighn is definetly needed. I love South Africa and I feel that its image needs serious damage control.
ReplyDeleteWe all love out country therefore it would not be a good thing if we no longer attract foreign investors
DeleteThis violence really destroyed our South African image, people in other countries will regard South Africa as a bad country
ReplyDeletehaa!we look like a killing country,thats how framed we are ...thats the image we have
ReplyDeleteSouth Africa has a bad image alover the world, police are suposed to protect lives,not take them.
ReplyDeletePolice also need to be trained regular/ several times on how they must deal with angry protestors before they use live amunition
DeleteSouth Africa can still recover its image by looking forward and fixing past mistakes, we should ensure that nothing like this happens again, and improve our communication strategies.
ReplyDeleteI certailnly agree with SA need to strengthen its communication strategies ti avoid further massacres.
DeleteThe corporate image of South Africa needs to be polished especially with serious things affecting us, such as crime, murder, rape and exploitation. What happened with the Lomnin's debacle to communication which resulted to the killing of its employees, is not good at all because it gives people a perception that SA is a killing zone, and makes crime look so cool. The law needs serious enforcement to minimise such cases
ReplyDeletePolice laws also need to be amended especially the ones that deals with shooting.
DeleteWhat we went through as a country in terms of our image being damaged, we are going to have to prove to the entire world that we can redeem ourselves and rebuild our brand even though it is going to take time.
ReplyDeleteS.A has more advance systems that can be used to rectify the Lonmin massacre
DeleteThe country's image is tinted but there far more worse things happening in other countries.
ReplyDeleteSouth Africa has a bad image. Our government has failed to deal with matters at the first place.
ReplyDeletewhat happened at marikana was so wrong but i still think that those strikers didnt give the police any option in this case we should blame everyone involved
ReplyDelete