With no doubt the the image of Cricket South Africa is in a deep MUD and (CSA) has lost its reputattion amongst cricket supportters over bonus scandal because of few "prominent" individulas CSA senior members namely Mr A.K Khan, Mr John Blair and the controversial Mr Gerald Majola.
The country’s cricket head(Gerald Majola) has been fighting for survival since it was revealed in August 2010 that he and about 40 other employees received millions of rands in unauthorised bonuses for hosting the Indian Premier League (IPL) tournament and the Champions’ Trophy in 2009.
Judge Chris Nicholson found there was “overwhelming evidence” that Majola had contravened the Companies Act. He recommended that he not only be suspended for 180 days and appear before a disciplinary committee, but that the National Prosecuting Authority should also look into the possibility of criminal charges against him. http://www.witness.co.za/index.php?showcontent&global%5B_id%5D=78003.
The challenge that is facing the CSA Public Relations department is to bring back the lost reputable image of the association,the question is how are they going to persuade cricket lovers to trust them again.The former CSA president Dr Mthuthuzeli Nyoka is believed that he was requested to vacate his position becuase he exposed the wrongdoings of the CSA members within the association.
http://zeenews.india.com/cricket/icl/story.aspx?nid=38200
The question that arises to my mind is that as Public Relations Practioners do we have power to protect those who are anti-corruption whistle blowers for the sake of protecting the organization's image.If so why did Dr majola was fired then or problably our powers as PRP's are limited by "Senior members"?
CSA must now pull up their socks and serve the cricket fans with the best service
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